VORN "Designing Tomorrow" Press Conference
Microfactory Whitepaper Release & Panel Talk
The event will feature distinguished speakers from our partners STOLL, H&Mbeyond and Kornit Digital. They will share their insights and solutions for addressing critical challenges in the fashion sector on our Panel Discussion.
On this day we will release a whitepaper on innovative, circular pixel-to-product prototyping and on-demand fashion production. The whitepaper introduces the "pixel to product" microfactory as an alternative product development and manufacturing concept for fashion.
Notably, the 'Designing Tomorrow' conference emphasized the importance of consumer engagement, circular economy principles, and revenue diversification. These elements are pivotal for driving positive change in the fashion industry and promoting responsible consumption.
The event also featured the official partnership with industry leaders H&Mbeyond, Kornit Digital, STOLL, and Zalando SE highlighting their commitment to shaping the future of fashion.
Key Speakers:
Michael Händel, Vice President Sales, Service & Marketing, STOLL
Oliver Lange, Head of H&Mbeyond
Steffen Meiler, Director DACH, Kornit Digital
Agenda:
3:00 PM: Welcome by Co-CEO Prof. Marte Hentschel & Magdalena Schaffrin
3:10 PM: Presentation of the white paper by Co-CEO Prof. Marte Hentschel
3:25 PM: Panel discussion with partner representatives from H&Mbeyond, Kornit Digital & STOLL, moderated by Co-CEO Prof. Marte Hentschel
4:00 PM: Q&A session with press representatives
4:30 PM: Networking session with coffee & cake
starting from 5:00 PM: Use Case Try Out & Networking
Funding Partners:
H&Mbeyond, Kornit Digital, STOLL, Zalando SE
About the additional use case:
After the conference you will be able to exclusively see, try & buy a collaboration-product between the newest web 3.0 technologies, art and customised industrial production shipped to your doorstep until Christmas.
Generative fashion manufacturing transforms code into a new class of on-demand consumer luxury goods.
Here, generative algorithms create singular designs within a broader collection,resulting in cohesive aesthetics that allow individual expression at the same time as the signaling of belonging to a tribe.
With the advent of highly automated near-shore microfactories, it is possible to create this new form of bespoke fashion faster and with significantly reduced CO2 emissions compared to conventional mass production.
“Spellbound” is the first project marrying these two mega trends, resulting in a more unique and at the same time, more sustainable future of fashion.
The Event is limited to 50 Press & Industry Representatives.
A map to the exact location at Bikini Berlin will be send to you after registration.
If you have any questions, please feel free to contact Ann Cathrin Schönrock via ann.schoenrock@vorn-hub.com.