FROM A 3D MODEL TO ENGAGING AR AND VR EXPERIENCES

This Community Class is the third in a 5-class series, hosted by Felix Wigand from our member Virtuall.Pro.

Virtuall.pro is a start-up from Copenhagen and Latvia that builds a 3D Content Management System (CMS) that makes it effortless for any brand to work with 3D channels. Their automated virtual product distribution and format morphing lower the thresholds for brands to build valuable omnichannel customer journeys in 3D and virtual channels and “phygital” realities (AR, VR, Web2, Web3, D2A and E-commerce). Brands can move from high-cost manual 3D projects to automation & scalability through one platform, reaching millions of users in hundreds of channels.

In this Community Classes series, you will gain a holistic and integrated view on virtual fashion, how it is connected to the physical designs and sales and the marketing process.

You will learn how to create, implement and use 3D content, AR, VR and NFT on a daily basis to upgrade and digitalize your fashion business.

Class #3: Explore how you can create AR try-ons and other experience for your e-commerce and social media to increase customer conversion and attraction

WHAT? AR & VR use cases based on the customer journey.

WHY? Best practices by companies & returns.

HOW? Comparison of the AR filter landscape in form of social media channels or other tech enablers to choose from. Learning how to integrate & create AR filters internally vs. outsourcing them.

Location: Spatial